Planning Sales and Marketing

How much should we budget for marketing? What type of advertising works the best? We need more sales but nothing seems to work. How do we get people to open their wallet? We need to improve our marketing this year, but where do we start? How do we hire a good salesman? If any of these statements sounds like you, bring your questions and problems to this interactive session and take home real-world common sense that you can put into your annual plan.