Price: The Key Communicator of Value
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Price: The Key Communicator of Value
Roy Herr
Product Description:
We have a strong tendency to believe that the product is worth the same amount as the published price. Price is the single largest indicator of value.
Author(s) Details:
Roy Herr is the cofounder and a marketing consultant for Rosewood Marketing located in Myerstown, Pennsylvania. Rosewood Marketing is a plain community business that specializes in serving other plain community businesses.
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