Copywriting that Sells

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Copywriting that Sells

Caleb Crider
SKU: 7209
/
Sales and Marketing
Product Description: 

Good copywriting is more than stringing words together into sentences and paragraphs. We use words to describe, inform, and educate customers, and ultimately to persuade them to make a purchase. Freelance copywriter Caleb Crider identifies key components of good copywriting.

Author(s) Details: 

Caleb Crider works for Christian Light Publications and is a freelance copywriter on the side. He is the author of Getting Along at Work, a handbook for navigating workplace relationships, and Tell Me the Stories of Jesus, a beautifully illustrated, simply-told Bible storybook for young children. His website is www.gettingalongatwork.com.

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