Unique Selling Proposition: Bedrock of Business Success
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Unique Selling Proposition: Bedrock of Business Success
Roy Herr
Product Description:
A unique selling proposition (USP) is a feature, quality, or service you provide that is different from what your competitors offer. Maybe your business is doing great, and you aren't worried about a USP. However, how will you know when your advantage is threatened, and how to strengthen it?
Author(s) Details:
Roy is the cofounder and a marketing consultant for Rosewood Marketing located in Myerstown, Pennsylvania. Rosewood Marketing is a plain community business that specializes in serving other plain community businesses.
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