Marketing from a Christian Perspective
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Marketing from a Christian Perspective
Howard Horst
Product Description:
Marketing today is more complicated than simply putting out a sign and displaying fruit or vegetables on a table at the end of the lane or at a farmers’ market. As Christians, we find ourselves in a quandary. We must market to a society that has very different values than we do. While not compromising Biblical principles, we need to speak in a language the world understands well enough to be comfortable dealing with us.
Author(s) Details:
Howard is managing partner of Horst Signs, a sign manufacturer specializing in truck lettering and on-premise interior and exterior signage with locations in Myerstown and Denver, Pennsylvania.
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