Planning Sales and Marketing

How much should we budget for marketing? What type of advertising works the best? We need more sales but nothing seems to work very well. How do you get people to open their wallets? We need to improve our marketing this year, but where do we start? How do we hire a good salesman? If any of these statements sound like you, bring your questions and problems to this interactive session and take home real world common sense that you can put into your annual plan.