Effectively Selling Wholesale and Retail
Dwayne Borkholder, Perry J. Miller
4440 / Indiana Business Seminar 2011 / Finance / Accounting / Taxes, Sales and Marketing
Many businesses struggle with selling to both wholesale buyers and the retail customer. Hear two different perspectives on how businesses have worked at protecting their wholesale trade and yet were able to satisfy their retail customers. What ground rules are needed to accomplish both?
