Easy Money (GoFundMe Accounts, Benefit Events, etc.)

Within hours of a tragedy or emerging needs, someone is setting up a GoFundMe page for internet donations, planning a benefit event, or heading to the bank to open a donation account for the needy family or individual. Are these options helping or hurting? How is brotherhood mutual aid impacted when we do this? Is this just a different form of alms giving? How do GoFundMe pages and benefit bank accounts actually work? What direction should leadership be giving?