Effective Principles of Business Communication

What defines effective? Effective communication involves understanding, but a second defining principle of communication is love. Ever wonder how someone misunderstood what I told them? I explained it in detail, wrote it down, and showed them exactly how to do it and they got it all wrong! We are tempted to think that effective communication is measured by how fast I can tell someone what I’m thinking and how fast they get it. But effective communication is built on sacrifice, not speed.