Ethical Marketing and Sales Techniques
Howard Horst
9209 / Indiana Business Seminar 2025 / Sales and Marketing
Building trust and authenticity into our marketing model is imperative to our success as a company and to our witness as a Christian business community. Do we know our target audience? Does our branding and sales model accurately portray our product and service? Can we market in a way that stimulates interest in potential customers but does not foster undue discontent?
